asianpaintsinternship | furniture discovery experience : ipsitarajak

tactologue : a tacto-digital furniture discovery experience

Project Sponsored by Asian Paints Ltd.

Guided by: Dipti Das, Akshay Kulkarni | Project Buddy: Kamakshee Tewari

Special Thanks to : Shobhan Shah, Zubin Savla, Sangeeth Kuruthazha

Time allotted: 28 weeks

September 2022 - April 2023

Project Brief

Field Study

How might we design an interactive 3D catalogue for a range of luxury furniture?

The vision is to redefine the way the customers buy furniture in future!

Freedom was given to design the catalogue through any medium of interaction that suits best with the market research conducted, though suggestions of a pop up book was given initially.

Market Study & Personal In-depth interviews

Store visits in Mumbai, Delhi, Ludhiana, Bangalore and Hyderabad

Luxury Furniture | Boutique Stores | Luxury Sanitaryware

To understand how does a customer feels and what does he/she expect from a luxury store;

To understand the retail experience design language and their service to a customer from the luxury segment.

Interviewing clients and home-owners

To understand the desires, expectations and psychology of our customers.

Interviewing Architects, Furniture Manufacturers, Designers and Stylist.

To understand the functioning of their designing and delivery process they follow/ carry out;

To understand the Architects’ clientele.

6 AP Beautiful Homes store visits & interviewing the store dealers, designers and assistants

To understand the problems faced during pitching to clients/customers;

To understand the hurdles faced in assisting clients with in-store journey and buying period and beyond;

To understand clients’ behavior and their buying psychology;

To understand the design language of the BH stores and its functioning.

Experience Center visits : KEC & Mahindra Living Museum

To understand staging of experiences and different mediums of storytelling.

Proof of Concept

Project Scope

Understanding and synthesizing the findings from the field study, came up with insights and gaps to be addressed.

Redefined the brief with these insights.

Formulated user personas and mapped the consumer journeys.

Detailed out concepts iteratively through rapid prototyping and tested out the experience.

Detailed out the prototypes to make high fidelity prototypes.

Detailed design process and research are not in public domain to safeguard the intellectual property of Asian Paints Ltd. Feel free to reach out to know more about the project!

Thank you for your time.